5 Helpful Video Marketing Tips
If you’re looking to get started with video marketing, it can be hard to know where to begin when faced with so many different ways to create videos, host them, and use them on your website. In order to help you get started, here are five video marketing tips that will make the process easier and more effective.
1) Have a Plan
You don’t have to rely on your knowledge of video production and marketing to create compelling videos that get results. In fact, many brands think they can create a quick video once they buy a camera or download an app. But what they don’t realize is it takes work and strategy to create engaging video content that gets noticed. Take some time upfront, before you start shooting footage, to develop a video plan with goals and key success factors in mind. This will help ensure your efforts are spent wisely across multiple videos, platforms, and social networks. Start by asking yourself three simple questions: Who am I making my video for? What are my goals? How do I want viewers to react?
2) Practice Makes Perfect
If you’re going to be taking videos for your business, you need to practice. Just as a professional athlete will warm up before hitting a big game, it’s important that you become comfortable and proficient in front of a camera before putting one on for clients or customers. Knowing what works and what doesn’t is key to making high-quality videos, so take some time to get used to being in front of a camera before recording any real-deal videos for your company. If possible, try shooting some test-run videos just so you can work out any kinks and then move on to actual video content once you feel prepared and ready.
3) Prepare Your Background
Regardless of what type of video you plan to shoot, it’s essential that you ensure your background is clean. Clutter can detract from your message and make viewers focus on everything except what you want them to. There are a few ways to make sure your backdrop is distraction-free. One option is to use a chromakey filter, which costs around $20 (often less). It’s a green screen for non-computer savvy people; just set up a solid color background behind where you’ll be filming and place yourself in front of it, then film away! Another option—which produces better results—is to light or paint your background with something that matches or blends with what you’re wearing.
4) Use the right tools
A successful video marketing campaign takes more than a clever script and some attractive on-screen talent. You’ll need a way to get your videos seen by as many people as possible—it all starts with the distribution. YouTube and Vimeo might be good platforms to start with, but they aren’t your only options. Facebook Video also makes it easy for brands to promote their content and reach millions of viewers, but you’ll still need compelling content to really draw people in. Make sure you have some sort of call-to-action at the end of your video—in other words, tell people what they should do next, whether that’s subscribing to your channel or visiting a store location.
5) Record in HD
In order to get video marketing tips, you’ll first need to get a camera. Professional level HD video cameras are expensive, but that doesn’t mean you can’t make quality videos on your smartphone or with your existing point-and-shoot camera. If nothing else, shoot in HD at 720p and 1080p to take advantage of an increased frame rate and higher definition. A faster frame rate will help prevent motion blur and smooth out action sequences while a higher resolution picture will allow you to zoom in closer on smaller details without losing quality.
Conclusion on video marketing
In short, video marketing is becoming more and more important for businesses, whether you’re an established company or a startup. Video can make a big difference in marketing and branding. In fact, one of HubSpot’s studies showed that companies that produce video grow their revenue 49% faster than those that don’t. Now that you know how important video marketing can be to your brand or business, you can take advantage of it by following these 5 helpful tips.