4 Types of Video Content Your Business Needs Right Now
Video content is an incredibly effective way to promote your business and connect with your customers. In fact, just 4 minutes of video content can increase your website traffic by up to 90%. Video offers so many benefits that it’s surprising that most businesses don’t take advantage of them already. But they should! And here are 4 types of video content that you should be creating now to make the most of this opportunity
How-to videos are useful to guide people through a process, like cooking, repairing an appliance or completing any type of home project. These videos can be both entertaining and instructional. If you run a do-it-yourself website or have expertise in a certain field, it may be helpful to create these types of videos for your customers.
Whiteboard Explainers for website use that break down complicated processes, features and products in a fun, easy-to-understand way. Whiteboard explainers can be used to generate leads from potential customers who need help understanding how your product or service works. The key is to keep things simple and consistent with your logo and brand identity so that viewers understand what you’re about—even if they ultimately don’t end up purchasing.
Animated Explainer Videos
Videos should be part of your marketing strategy. Animated explainer videos are a wonderful way to grab attention and provide information at a glance to potential customers, especially those who use smartphones and can’t readily read long blocks of text. Animated videos are commonly used for promotional purposes (to introduce a new product or idea), but they also can be used in business-to-business scenarios where you want to help an employee educate themselves on a topic quickly. Do you want to save money?
Behind the Scenes Vlogs
Show your fans what it’s like to be you. From your home, office, studio or maybe even backstage at a live show – share some behind-the-scenes footage and tell them about your day. Show that you’re a real person who has passions and interests outside of being online all day. By opening up about your daily life, followers will feel closer to you and more invested in what you do!
Despite what some may say, producing video content for your business is not as hard as you think. You just need to spend a few minutes planning and figuring out which type will be best for your business. Once you’ve figured that out, get started on your video today! If you need more help creating great videos for your business, subscribe to our YouTube channel now!